One of the most optimal marketing methods for companies, whether big or small is acquiring the best email marketing service. On average, email marketing sees a 4,100 per cent Return on Investment (ROI) for companies in the United States, according to a survey. This is because it is easy to handle email marketing as it allows you total control, and enables you to create direct communication with your customers. It is important to note that a lot of your email marketing success is entirely dependent on the email marketing service you select. As they are responsible for ensuring that your emails are actually delivered.
If you’re not patient, you’ll end up paying a lot of cash for less marketing features and awful deliverability rates for email. Choosing the right email marketing service can have a huge influence on your marketing campaign’s success. In this article, we present a list of the 7 best email marketing services in 2021.
Finding the Best Email Marketing Service: What to Look For?
Before going through the list, you should first know things to look for while finding the best email marketing service. With a simple user interface, a good email marketing service should allow you to create highly engaging email newsletters (maybe a drag-and-drop editor). Without a great deal of effort, you should be able to easily send bulk emails that are actually customized and targeted. This is also known as automation for marketing.
Apart from that, maintaining your contact list, segmenting users into classes, and tracking the success of your email marketing campaigns must be simple for your email marketing service. A decent email service provider, most importantly, means that your email campaigns do not end up in the spam folder. With that said, let’s take a look at some of the best email marketing services and how they match up against each other.
1. Constant Contact
Constant Contact is one of the world’s biggest and fastest-growing services for email marketing. It is also the most easy-to-use and helpful email marketing service for beginners. Your email lists, addresses, contact forms, marketing schedule, and more can be handled easily. Each account gives you access to unlimited emails, easy monitoring and reporting, built-in networking tools for social media, free image library, list segmentation, integration of Facebook ads, and powerful integration of ecommerce for Shopify stores.
Their Email Plus accounts also come with powerful features that help you send targeted emails to optimize your open rates, such as email automation, drip campaigns, surveys & polling, discounts, online donations, and subject line A/B checking. With live chat, phone calls, email, group support, and a large library of helpful tools, constant contact provides unprecedented customer support. They also give live in-person workshops throughout the United States, aside from online training.
This enables small business owners to easily learn and start using the fundamentals of email marketing to expand their business like a pro. For all the above reasons, for small companies and start-ups, we rate Constant Contact as the best email marketing service. New users get a 60-day free trial after signing up for Constant Contact (no credit card required). Their prices then start as low as $20/month.
For experienced writers, bloggers, and marketers, ConvertKit is a robust email marketing service. It is extremely simple and incredibly powerful to use. The unique aspect of ConvertKit is that it allows you to quickly deliver email signup forms for content upgrades and rewards. It also comes with auto-responders that are easy to manage and allow you to send drip emails from their email service. You can easily classify subscribers with ConvertKit into those who are interested and those who have already bought your services/products. This allows you to improve conversions that sound more personal with automated emails.
This is known as a targeted email marketing strategy in digital marketing terms. They have all the influential methods that you would expect from a superlative email marketing platform, such as a/b testing, landing page designer, sharp workflows, and more. ConvertKit provides customer support based on email and has an all-inclusive familiarity with exceptional learning resources. A diversity of ConvertKit features are exclusively developed for professional bloggers and content writers, such as paid newsletters.
They also added the opportunity for you to sell the same platform for digital goods & subscriptions. A 14-day free trial is offered by ConvertKit. Its prices start at $29/month. They also offer a 30-day reimbursement policy. Their Creator Pro plan also includes advanced features such as the referral system for newsletters, subscriber scoring, advanced reporting, and custom audiences from Facebook.
For ecommerce, bloggers, and online marketers, Drip is a reliable enterprise email marketing service. To make marketing automation, sales funnels, and personalization simple, they offer a wide range of tools. For all prominent website developers, like WordPress and WooCommerce, their email software provides seamless integration. This enables you to add pop-ups/opt-in subscription forms to your website quickly and catch more leads. Their smart marketing automation tools, smarter email segmenting, split test functionality, list groups, and a visual workflow creator set Drip apart from the competition.
In order to get more sales, these features help you to reach targeted customers on your email list. Live chat support, webinars, automation training, informative courses, free guides and excellent documentation are support options at Drip. Many companies use Drip because it enables them to send bulk emails using smart ecommerce marketing automation while communicating and interacting with every customer on a personal level. Their attribution feature for ecommerce sales tells exactly how much revenue you produce from each email marketing campaign.
Drip is the best email marketing service for ecommerce websites and business owners who want more advanced features to optimize their marketing efforts, even though it’s a bit costly. Drip offers a free trial, which includes all their features, and their plans start at $49 / month. They have recently added SMS notification to all plans as a feature that allows you to communicate with your users on both the email and SMS marketing platforms.
SendinBlue is a full service for companies in SMS and email marketing. They are among the largest growing platforms in Europe for email marketing. With excellent tools to build elegant and highly engaging communications, it is an incredibly simple to use platform. Their quick drag and drop email editor is ideal for beginners with no email marketing experience. SendinBlue provides tools for beginner-friendly marketing automation that allow you to send transactional emails, generate automated follow-up email workflows, and segment users.
Using its AI algorithms, it can also pick the best time to send bulk emails to ensure the best email deliverability. SendinBlue provides a totally free email marketing plan that allows up to 300 emails per day to be sent, but all your emails will be branded. For Lite, their paid plans start at $25 per month. SMS service with your account can also be included. Although the price will differ depending on your sending requirements as these things vary from user to user.
They have recently upgraded their premium plan to include more advanced features such as web page builder, live chat, CRM for sales, and integration of Facebook ads. This implies that consumers get more value for the same price now. You may not require this for your email marketing campaigns, but if you have a big website; it’s a nice feature to have.
Mailchimp is one of the world’s most popular email marketing service providers, largely because they provide a free email marketing service plan that is forever available. It comes with a simple email builder for drag-and-drop, autoresponders, contact segmentation into classes, and easy analytics monitoring. It also enables you to set delivery times depending on the time zones of the customer, and you can set up geolocation-based segmentation. You can quickly integrate WordPress, Magento, Shopify, and several other sites with MailChimp. In terms of marketing automation functionality, when compared to other providers in our list, such as Drip or ConvertKit, the Mailchimp platform is very constrained.
In recent years, Mailchimp has tried to add many of the “advanced” features, but they are not truly advanced despite checking many of them. Help from this service is supported by e-mail, live chat, and wide knowledge-based tutorials. Their support, however, is always sluggish and doesn’t match the level of service you get from Constant Contact. It provides a free plan that allows you to send up to 2,000 emails to 12,000 subscribers.
Last but not least, support is limited to email only, which is great if you are a hobbyist, but as a serious business, you need reliable support on which you can rely. Their paid plans for up to 500 subscribers start from $10/month, and the price rises per 500 subscribers. However, you will have to switch to their $299 a month package if you want limitless audiences, advanced audience segmentation, multivariate research, and comparative reporting.
Another very popular email marketing service is GetResponse. For small companies, it is incredibly convenient to use and simplifies email marketing. It comes with some incredible tools for marketing automation that enable you to create smart automated campaigns. You can develop marketing strategies, classify contacts, and submit any number of emails tailored for particular groups with their drag & drop builder.
To maximize your income, these tools help you build powerful email campaigns. Stunning sensitive forms, landing pages, A/B checking, unsubscribe monitoring, and autoresponders come with GetResponse. It also integrates with applications such as OptinMonster, Google Docs, ZenDesk, etc. for third party lead generation. Call, live chat, and email deliver support services. Their assistance section is full of free learning resources, including videos, tutorials, how-tos, tips, etc.
A 30-day free trial is provided by GetResponse. Their prices start at 15 dollars a month. You’ll probably want to start having more email subscribers once you’ve chosen this email marketing service for your business. It is a powerful toolkit for conversion optimization that allows you to convert abandoned website visitors into email subscribers and customers.
AWeber is one of the world’s oldest and most successful email marketing service. They offer a broad range of resources to handle their email marketing service for small and medium-sized companies. With comprehensive insights, you get access to ready to use HTML email templates, list management, autoresponders, a/b checking, and email monitoring. AWeber also has other solid email marketing functions, such as AMP emails, bloggers’ automated RSS-to-email, and tag-based classification of subscribers.
Live chat, phone support, email support, live workshops, and a large library of how-to dos and guides are all support options. For up to 500 users, AWeber provides a restricted free plan. After that, their rates start at $19/month. You can save even more bucks if you subscribe to their quarterly plans or even yearly plans. It is very important that you configure your emails on the basis of user categories.
Email marketing platforms such as AWeber enables you to quickly organize your subscribers into groups such as most active, non-active, unique subjects, personalized segments, etc. This will allow your email marketing strategies to have the optimum open rate and click-through rate, which is a major factor in the deliverability of future emails.
There is a number of email marketing services available today, and you can get in the dilemma of which one is the best email marketing service in 2021. So, we have made this list as we want to make sure that you select the best one for your business needs. We suggest using Constant Contact whether you’re a small business or a new blogger. Their pricing is fantastic, and the support staff is completely top-notch. We suggest using Drip because it is the best eCommerce email marketing program if you run an online store/eCommerce website. Their features for customization and automation are extremely strong.
If you’re a talented blogger or producer of content, then we suggest using ConvertKit. With advanced segmentation and funnels, they deliver an easy to use platform. It will help you take your blogging company to the next level. We suggest using SendinBlue if you’re a business owner who wants a strong marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages. Their software is simple to use, and from a single interface. They enable you to monitor both email and SMS.
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