The value of blogging for digital success has been stressed by marketing experts for years. But now it’s 2021. Why is Blogging still relevant and how can agencies and companies make the most of their resources for Blogging? Is Blogging still relevant at a time when many brands are pivoting toward more video and social media marketing? The response is a resounding “yes!” “Blogging is a unique marketing tool with a low entry barrier and a tangible reward for companies just beginning to flesh out a digital marketing plan. A blog is a perfect anchor for a multiple-faceted marketing campaign for more established brands.
The high-quality blog remains a continuously updated, perfect way to drive traffic and develop your brand. As a recent study points out, it improves the inbound leads in a big way when a blog is handled well. A meaty, regularly updated blog loves Google, rewarding great content as an overall theme with higher search engine rankings. Blogging is also the ideal way to create a voice for the company, to become familiar and loyal to consumers. A great blog demonstrates that your brand has its own distinctive character, has loads of fascinating knowledge-drop data, and is worth spending time with.
Blogging pulls in leads and helps you build your own distinctive style in your niche. It defines you as a top performer, all without the need for a full-scale marketing department or a big budget. Here are a few specific examples of the importance of Blogging to bear in mind:
1. Blogging Increases The Rankings For Google
Simply having a blog on your website actually boosts your Google ranking by as much as 454%! Daily Blogging boosts your Google ranking even more significantly with high-quality content. Getting a website clearly isn’t enough. Google rewards websites that publish reliable, insightful content that provides visitors with real value. Even better is freshly updated material. The perfect way to pull this one off is blogging.
2. Blogging Is Versatile & Complements Your overall strategy
Blogging is resilient and is the ideal complement to the marketing strategy’s other aspects. Creating an e-book on your web to give away? Each of your blogs will hone in on a subject covered in your e-book for the next few months and link to the e-book landing page. As a repository for your social media posts, blogs can be equally helpful. Go ahead and do so through your social media when you post a blog that you’re eager to share.
You can find readers clicking on your blog, reading a few entries, and then returning to your updated Facebook status to comment on their thoughts. Your audience will soon understand that you deliver valuable, enjoyable, exclusive content across different channels to encourage them to participate. This works best for them.
It is all-important to blog, build video content and fun downloadable graphics, and update your Facebook or Twitter on a regular basis! Several moving parts are comprised of a thoughtful marketing campaign that all help to emphasize each other. And because Blogging is built to be versatile, as your marketing needs change, you can pivot your strategy over time. Would you like to target unique local keywords for SEO? For the time being, build your blogging strategy around those keywords before a new priority pops up.
3. Blogs are efficient & insightful
Yes, out of boredom or curiosity, your followers can click on a short video. But they’ll turn to your new blog posts when they want to dive deeper and discover more. Bite-sized, concise blogs are a perfect way to share a unique perspective on a particular subject in your industry, discuss a new feature easily, or even chat about a book or podcast that you know your readers would enjoy.
On the other hand, long-form posts let you go broader and become a trustworthy expert on something you are most excited about. A well-researched, insightful blog will help you become the opinion leader in a given field of your niche.
Internal links allow your clients and visitors to devote more time to your website. A blog is the most efficient and reasonable place to work in such relations, whether it leads to similar blog posts, programs, or goods. So, as long as you use anchor text that makes sense to your readers to connect to related sites, Blogging is the most productive way to get visitors. It is also a good way to let users invest more and more time exploring your website.
Here’s an example: let’s assume you’re a fashion start-up, blogging about the appeal of trade shows as a way to extend the scope of your brand and then get your products in front of more clients. As the anchor text for a related post on the value of social media interaction for fashion companies, you can use anything like “reach more customers.” Your readers are able to learn some valuable lessons that they can relate to their own marketing plan, all because a link to your blog has been followed.
Continuous Blogging Is Critical
Blogging is, as you can see, as critical as ever in 2021. But it is important to bear in mind that while it is a fantastic start to only have a blog at all, it still needs to be updated regularly. With the elegance of a literary masterpiece, it’s tempting to craft each message.
You want your blog, after all, to be a representation of the values of your business. If you’ve got time to do it, fantastic! But please be aware: are you spending far too much time trying to perfect your posts that you’re not posting as much and as regularly as you should?
The fact of the matter is that although the quality of your content counts, it is also important how often you post and update the content. Balancing the link through quality and frequency has become so, so necessary. Here’s why you should make a deliberate effort to maintain a coherent publication schedule to protect new content:
1. Rack Up SEO Rankings
The more you refresh your website with new content, the more chances you have to boost your SEO and be indexed by search engines. Here’s how it tends to work: search engines such as Google use web crawlers based on algorithms to index the one billion websites that currently exist online. These crawlers rate sites based on a range of variables, such as inbound connections, on-site user time, mobile-friendliness, and even more.
Search engines crawl your website, frequently searching for new content. Even if you don’t post new content, the page is still being crawled by search engines. But suppose you regularly post new, quality content the next time your website is crawled. In that case, you increase your chances of ranking even higher. Constructing a framework of inbound links from outside sources are other factors affecting your SEO & page ranks.
A very solid signal to search engines that perhaps the information on your website or page is a reliable source is to get other reputable sites to connect to your site. The right approach to do this is to post and do so often, the kind of content that other sites want to connect to! As a key factor in search engine optimization and rankings, never underestimate the power of new, revised, and daily blogging.
2. Curate Your Analysis Of Keywords
The SEO perks of daily business blogging go beyond the effects of indexing and crawling. The value of regularly writing blogs often comes from enhanced opportunities to increase the number and variety of keywords you rank for. For example, suppose you are a veterinarian trying to assist and draw local pet owners to your site.
In that case, potential buyers might be searching for keywords ranging from “dog dental care” to “bird feather diseases.” So, if you regularly update your blog or article, you can dedicate individual posts to a wide variety of company-related keywords. You increase the likelihood that you can find potential clients using very relevant keywords using Google, Bing, or Yahoo.
Updates also enable you to introduce specialized keywords to particular markets, such as a local audience, while still retaining a set of keywords for which you would like to rank.
3. Beef Up Content On Social Media
Your website is possibly not the only place you use to market your services in the digital world unless you are a minority of small and medium-sized companies. Hopefully, you still have a social media site or two, which is just as important for regular content as it is on your blog. Why do regular social posts matter? All platforms are governed by machine learning systems that award remarkable interaction with greater visibility.
This includes Facebook Advertising, Facebook Newsfeed Algorithm, Google AdWords, and increasingly Google organic search. What is that takeaway? The more often you share exceptional content on social media, the more chances for the interaction you will have. We see the connection between consistency and frequency here again. The more dedication there is the better.
It is an art that has been studied by content writers to master through different techniques. Keeping up with high-quality material, of course, is not always easy. Your content, which already scores well in organic searches, should be shared and vice versa. In this way, Blogging and social networking play well together: your blog is where the high-quality, meaningful content resides, and where you share your blogs with the largest possible audience is your social accounts.
With the value of blogging regularly and frequently established, the next question is exactly how often do you blog? The simple response is: without sacrificing on results. To successfully grow your online presence and acquire customers, maintaining the relationship between quality and regularity is important.
How to Consistently Blog?
Blogging on a consistent, frequent basis when you’re already short on time may sound like an impossible task. The reality is that Blogging is like every other good-for-you habit: you’ll wonder how you’ve ever lived without it until you make it a priority and fit it into your weekly schedule. Here’s how the “impossible” mission can be made possible.
1. Use An Editorial Calendar!
The first step to regularly blogging is to build an editorial calendar and follow it. This helps you to have a low-stress way of getting on a normal blogging schedule. Simply set aside some time to brainstorm blog topics worth a month or a half, which will be fun to write but will also help you improve your marketing plan. Planning a manageable amount of posts a week (starts low and scale up as you can). To remain accountable to one another, set calendar reminders or use workflow programs for yourself and your team. The editorial calendar will do a lot of the administrative work for you from there.
2. Know When To Outsource Blog
It’s probably time to outsource your writing if you spend hours each week staring at your laptop screen and expecting a blank paper to magically become a convincing blog post. The risk of trying all this to do it yourself is known to any company owner and start-up founder. You get burnt out easily, your job becomes mediocre, and you start to wonder why, in the first place, you’ve always been your own boss.
Fortunately, Blogging is up there on the list of things that simply make the most sense to outsource to the experts. You can do that by your own accounting. If you’re low in time, writing isn’t your main skill in life. Any time you even think of Blogging, you get massive writer’s block; outsourcing is the way to take this hectic job off your plate and make sure it’s really done and done well.
The Way Forward
As a key element of your marketing plan, we just can’t over-emphasize the importance of Blogging. In reality, Blogging is an agile, modern, and adaptable way to accomplish many marketing goals at once. It is not antiquated. Whenever you wonder why Blogging is important, just take the time to look at your pre and post-blogging metrics. It includes consumer engagement, keyword ranking, and time spent per visit on your website.