Wix vs WordPress: Which Is Better?

Our hope is that you'll be able to determine which platform is right for your needs with this Wix vs WordPress analysis and comparison.

Are you trying to make a decision to create your website between Wix vs WordPress? Although the most renowned website builder in the world is WordPress, it is not the only choice. Many of you may be a bit confused about choosing between Wix vs WordPress and which the better option is. We will compare Wix vs WordPress in this article and illustrate the pros and cons. Our hope is that you’ll be able to determine which platform is right for your needs with this Wix vs WordPress analysis and comparison.

1.     Costs and Pricing for Wix vs WordPress

When selecting your website builder platform, the expense of creating a website is a significant consideration. Your needs will entirely depend on the overall cost of creating and running your website. To figure out which one offers you more value for the money, let’s compare the Wix vs WordPress prices.


A basic website builder is provided by Wix for free. There are two big downsides to it, though. First, on the top and bottom of your pages, it adds Wix-marked advertisements. Second, for your account, you cannot use a custom domain name, so your website address would be: username.wix.com/sitename. Besides, required add-ons such as Google Analytics, themes, eCommerce, etc., are not included in the basic plan.

You’ll have to switch to one of the premium plans they sell to remove advertisements and get extra features from their app market. There are different space and bandwidth restrictions on each Wix premium plan.

You’ll be able to pay weekly or pick an annual package. Wix’s highest value plans are the unlimited plan ($12.50 / month) and the eCommerce plan ($16.50 / month) if you want an eCommerce shop. This cost does not include any software you later want to purchase to use on your website from the Wix app market.


The WordPress app is open source, and for anyone to use, it is available free of charge. We always ask ourselves why WordPress is open, and what’s the catch? Okay, the biggest catch is that you need your own domain name and web hosting to install it. There are several hosting services for WordPress that you can choose from. Depending on your budget, with a WordPress hosting company like Arahoster, you can start with a simple plan.

When you decide to use premium WordPress themes or plugins, a WordPress site’s cost can increase (similar to apps in WordPress). There are, however, thousands of free themes and plugins available for WordPress that you can use to minimize costs. Without updating your hosting plan, you can add any functionality to your WordPress site using a plugin.

The Conclusion:

WordPress beats Wix in this Wix vs WordPress battle with flexible plans available from several web hosting businesses. The cost depends on the number of services you use, and you can use your WordPress account in any way you want.

2.     Simplicity of Use

Wix vs WordPress is preferred by most beginners because they don’t want to employ a website designer. Without learning to code, both Wix and WordPress allow you to create websites.


To create your own website, Wix comes with strong and easy-to-use tools. It provides a simple drag-and-drop interface where you can pick and start editing any feature on your site on a user-friendly interface.

Editor for Wix

Everywhere on your web, you can drag and drop objects, rearrange stuff on your pages, publish content, and update media in a user-friendly environment. As it saves them from doing the code, many beginners would find this function a blessing.


WordPress provides you with a visual editor to write your content and a theme customizer that lets you update your theme properties. However, WordPress does not come with an integrated drag and drop page builder by default.

Post editor for WordPress

Users will have to get familiarized with various parts, such as navigation menus, customizer, visual post editor, etc., to get full control of the appearance. This implies that a slight learning curve for beginners is needed for WordPress. There are thousands of themes, on the other hand, which make customization very simple.

The Conclusion:

Here in Wix vs WordPress, Wix is obviously the winner. Before they can start developing their website, users don’t need to learn about the platform or download any plugins. On the other hand, they may need to learn the fundamentals of WordPress and will need to install plugins to create their website. However, you can use robust WordPress page builder plugins such as BeaverBuilder or Divi, which have a lot more powerful and amazing features than the Wix builder. This is why WordPress is used by smart business owners because it gives them more versatility.

3.     Layout and Design – Wix vs WordPress

The layout or design of your website plays an essential role in your performance. Each owner of the site wants a design that is not only good-looking but also user-friendly and stands out for their brand. Let’s see this aspect for Wix vs WordPress.


Wix comes with an option of more than 500+ pre-made templates. In HTML5, all Wix templates are completely sensitive and written. You can further customize the web design, alter the layout, and rearrange things as you see fit using the built-in software.

Templates from Wix

For any sort of site, there are designs available. Categories such as business, eCommerce, hobbies, arts & crafts, personal, etc., are divided into templates. One big downside of it is that you can not change it once you have chosen a template. Using just the built-in tools, you can change and customize them as much as you like, but you can’t turn to another design.


WordPress has hundreds of thousands of free and paid themes available for users. With minimal funding, free themes come, but they also go through a strict process of approval. Paid themes typically provide more features and come with options for premium support.

Themes on WordPress

From tiny personal pages to full-fledged eCommerce sites, WordPress themes differ. The majority of themes come with their own built-in customization options. You may also use one of the several styling plugins to further style your WordPress themes or customize them.

From the WordPess.org directory, users can download free themes. There are numerous WordPress theme shops for paying themes, including Themify, StudioPress, and more. Besides, you can employ a developer or learn to build an entirely custom theme for your company.

The Conclusion:

In this aspect of Wix vs WordPress, WordPress has a much wider variety of interface layouts and themes than Wix. WordPress users can also easily turn themes without any limitations or customize them as much as they want.

4.     Apps and Plugins

Plugins and Applications are third-party extensions that you can use to add more features to your platform. Wix calls them applications, and they are called plugins in the WordPress platform. Let’s compare the applications and plugins available and what you can do with them on both Wix vs WordPress.


Wix comes with almost 180+ applications that can be added to your platform. These apps provide a wide variety of features, such as communication modes, galleries, comments, buttons for social media, email marketing, etc.

Wix App Marketplace

Most applications are free or have a premium version. Premium applications require subscription payments and have rates that differ. While there is a small selection of applications, site owners’ most frequently requested features are covered.


When writing this post, there are more than 50,000+ free plugins available in the WordPress.org plugin directory alone. Not to mention, other marketplaces that sell premium plugins.

Plugins from WordPress

The saying goes: there’s probably a WordPress plugin that makes it happen when you can think of a feature. There’s a plugin for creating a contact form, installing Google Analytics, building a membership page, or selling online courses. With WordPress, you can easily do just about anything you want. There are plenty of paid and free plugins that you can use to create a dream website.

The Conclusion:

In this field for Wix vs WordPress as well, WordPress easily beats Wix. Even though Wix’s app library is growing, it is still small compared to the huge option available to WordPress users.

5.     Comparison of Wix vs WordPress For Ecommerce

Another significant aspect that most beginners search for is selling items online. Let’s see in eCommerce how Wix vs WordPress relates.


Wix provides their paid plans for eCommerce. This means, without switching to a paid plan, users with the free plan will not run their eCommerce shop on Wix. With WixStores, payments can only be accepted through PayPal or Authorize.net.

There are a few third-party applications you can use to sell items online, but with their subscription payments, those apps can cost you much more money. Not to mention that you have limited gateways and features for payments.


Using WooCommerce, which drives more than 42 percent of all eCommerce websites globally, WordPress makes it super easy to create your online shop. There are also several other WordPress eCommerce plugins that you can use to sell physical or digital items, programs, events, subscriptions, and more. Most WordPress eCommerce plugins also have dedicated themes and add-on plugins of their own.

The Conclusion:

Compared to Wix, if you want to create a proper online store and be prepared for development, then WordPress + WooCommerce provides far more versatility, independence, and choices.

6.     Data Portability Options in Wix vs WordPress

When you need it, data portability gives you the freedom to transfer your content away. Let’s take a look at just how you can switch your content away from Wix vs WordPress if you need to.

Options for data portability in Wix

Wix provides very few options for transferring the content to a different site. Only in XML format can you export your blog posts. Your websites, pictures, videos, and other material will have to be manually downloaded. According to the Wix documentation, all the content is hosted solely on Wix’s servers and cannot be exported elsewhere. If possible, this makes it a little hard to transfer the content to another site.

Options for data portability in WordPress

WordPress makes exporting your content incredibly simple. It comes with a one-click export that allows you to import the XML format of your content. Since it is a self-hosted website, if you are not happy with your current WordPress hosting business, you can also make full WordPress backups, download your media files, and even manually export your WordPress database. You can then easily switch your WordPress site to a new host.

The Conclusion:

When it comes to downloading and moving your files for Wix vs WordPress, WordPress is a lot better. On the other hand, Wix makes taking your content away very difficult.

7.     Wix vs WordPress: Which Is Better For Blogging?

To start blogging, many users are searching for an easier forum. Both Wix vs WordPress can be used for the creation of blogs. Let’s take a look at a better one that does it.

Blogging with Wix

Wix enables you to add a blog section to your website easily. It has all the basic blogging features that you would usually use: categories and tags, images and videos, files, for example, etc.

Blog Editor for Wix

It does not have a native commenting scheme like WordPress. It uses comments from Facebook instead, and those comments are not portable. Other features are also missing, such as featured photos, backdating posts, making private posts, and more. The writing GUI is not the same as the Wix website creator for blog posts. It uses a plain text editor instead, which is very limited in terms of choices for formatting.

Blogging with WordPress

As a blogging forum, WordPress started out and developed into a full-blown website builder. It controls almost 33 percent of all websites today. It has all the blogging features you’ll need, such as a native commenting framework, as well as all the other advanced features that Wix lacks.

WordPress editing of blog posts

It comes with the powerful Gutenberg block editor that allows your blog posts to create beautiful layouts. Most importantly, using plugins, you can expand your blog and add any feature you can think of.

The Conclusion

The Conclusion for blogging on Wix vs WordPress is that blogs from Wix are too simple and lack many significant features. If you’re thinking of starting a blog, Wix isn’t even similar to WordPress.

Final Verdict

As a website development platform for any kind of website, WordPress is far superior to Wix. Although Wix provides a website builder that is simple to use, you can do a lot more over the long term with WordPress. We hope this article has helped you review and learn the pros and cons of Wix vs WordPress. 


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